Web & UI Design
Designing focused, conversion-ready landing pages for Proactive For Her's range of women's health programs, from diagnostics to therapy to fertility.
Overview
Each program needed its own landing page speaking directly to a specific need, while staying instantly recognizable as Proactive For Her. The result is a flexible system of trust signals, comparison tables, and step-by-step breakdowns that adapt page to page without losing consistency.
Landing pages
Better Sleep
A 14-night therapy-led sleep program, positioned against medication and sleep apps.
Dot. Therapy
Short, focused therapy sessions for women who want structure, not endless conversation.
Egg Freezing
An informative entry point into fertility preservation, answering questions and simplifying the process.
Pleasure Program
A science-backed intimacy program, balancing warmth with clinical credibility.
Neurodivergence Diagnostics
Helping women recognize ADHD, Autism, Dyslexia and OCD, framed around clarity over self-doubt.
Landing pages designed with a clean, modern UI, combining clear hierarchy, thoughtful interactions, and conversion-focused layouts across healthcare and wellness products.
Design system
Across all five pages, the same components repeat with purpose, giving each its own voice while staying unmistakably Proactive For Her.
Designing for healthcare means balancing clarity with empathy, informative enough to build trust, approachable enough not to feel clinical, and consistent enough to hold together as one brand ecosystem across five very different needs.