shreya
Pinterest Clone Mockup

📌 Pinterest Clone

Type: Web App

Role: UI/UX Designer

Tools: Figma

Timeline: ~1 week


✨ Overview

This project is a redesign and reimagination of the Pinterest experience—focused on creating a smooth, interactive, and visually rich interface. The goal was to build something that feels familiar yet fresh, with an emphasis on content discovery, personalization, and clean UI.

"The fun part was building a space that feels both personal and curated—like your own creative bubble."


🎯 Goal

To design a responsive, dynamic platform where users can explore, save, and organize content effortlessly—mimicking the core Pinterest functionality, but with subtle UX refinements and layout improvements.


🧠 Core Features

  • 🧱 Dynamic grid layout for seamless browsing across screen sizes
  • 🖼️ Interactive pinboards where users can save and organize their ideas
  • 🔍 Powerful search system with filters, trending tags, and suggestions
  • 🎨 Personalized feed based on engagement and browsing behavior
Pinterest clone showing dynamic grid layout
Pinterest clone showing interactive pinboards

🎨 Design Approach

A big focus was creating a layout that's visually dense but not overwhelming. That meant:

  • Clean margins, strong alignment, and a fluid grid system
  • Hover feedback, micro-interactions, and soft transitions
  • Prioritizing content while keeping UI elements lightweight and functional
Pinterest clone showing clean margins and alignment
Pinterest clone showing hover interactions

🧰 Tools & Techniques

  • Designed responsive screens in Figma
  • Used auto layout + constraints to ensure layout adaptability
  • Focused on visual hierarchy and intuitive navigation flow
  • Prototype tested various board creation flows

💡 Key Learnings

  • Designing grid systems requires a fine balance—spacing, alignment, and responsiveness really affect how "fluid" the design feels
  • Microinteractions (like hover and save states) play a big role in making static content feel interactive
  • Simplifying the search flow improved user retention in prototypes

✅ Outcome

The result is a clean, dynamic, and highly visual platform that enhances content discovery while staying user-focused and minimal.

Pinterest clone final design 1
Pinterest clone final design 3
Pinterest clone final design 5
Pinterest clone final design 2
Pinterest clone final design 4

🔮 Next Steps

  • Integrate social collaboration (group boards, shared pins)
  • Add dark mode
  • Conduct usability testing on pin creation flows