🎨 Graphic Design Showcase
Type: Social Media & Marketing Graphics
Role: Graphic Designer
Tools: Figma, Canva
Timeline: Varies per project
✨ Overview
This collection features a variety of static and dynamic visual assets created for diverse brands across multiple domains—from healthcare and wellness to jewelry and recruitment platforms. Each design was tailored to align with the brand's tone, target audience, and platform requirements, focusing on clarity, engagement, and visual appeal.
📌 Projects Included
🧑💼 HireUI – Recruitment Banner & Social Post
- Purpose: Visual assets for a recruitment-tech platform focused on simplifying the hiring process.
- Design Language: Clean, modern tech aesthetics with illustrative elements that evoke professionalism and ease.
- Deliverables: A homepage banner and supporting social media post showcasing the platform's benefits.
- Focus: Clarity, subtle gradients, and friendly illustration to build trust and tech credibility.
💍 Aurel Jewelry Ads – Rose Gold & Golden Collections
- Purpose: Carousel and single-post ads for social media campaigns promoting jewelry pieces.
- Design Language: Elegant, luxurious, and feminine, using soft backgrounds, product highlights, and bold CTA buttons.
- Deliverables:
- Multiple variants tailored for festive offers and daily promotions.
- Featured collections: Rose Gold & Golden necklaces with model shots and subtle textures.
- Focus: Product elegance, minimal distraction, and clear value proposition.
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🍡 DokiMochi Emailer – Pandan Pistachio Launch
- Purpose: A promotional emailer introducing a new flavor to DokiMochi subscribers.
- Design Language: Fun, inviting, and deliciously vibrant—matching the dessert's playful nature.
- Deliverables:
- A hero image with product focus
- Descriptive layout highlighting ingredients, pricing, and CTA
- Focus: Emotional appeal through color, a clean structure for easy scanning, and mouthwatering visuals.
📰 MoodBoard Weekly – Why Adults Need Hobbies, Too
- Purpose: A long-format wellness newsletter that explores the emotional and psychological benefits of hobbies in adulthood
- Design Language: Calm, editorial, and friendly—blending clarity with warmth to encourage self-exploration and balance
- Deliverables:
- Two full-length newsletter variations
- Visual hierarchy using clean typography and icons
- Modular layout with scannable sections and lifestyle imagery
- Focus: Thoughtful storytelling through structured content, relatable illustrations, and a modern color palette that invites the reader to pause, reflect, and engage
🎯 Design Focus
- Maintaining brand consistency across formats
- Creating visually compelling hooks for better retention
- Prioritizing readability, product emphasis, and clear hierarchy
- Utilizing subtle shadows, textures, and typography to enhance luxury or clarity depending on the audience
💡 Takeaways
- Adaptability is key—each brand demands a distinct tone
- Strong visuals paired with minimal, focused text yield better conversions
- Even small elements like shadows or spacing can greatly impact a design's polish