Project Type: Personal UX/UI project
Role: UX & UI Designer
Tools: Figma | Duration: 2 weeks
🧭 Overview
The Coffee App is an e-commerce concept delivering a seamless, accessible, and visually refined shopping experience for coffee enthusiasts. Built with minimalist design principles and accessibility at its core, the app balances premium aesthetics with intuitive functionality.
"My goal was to translate the sensory richness of specialty coffee into a digital experience that feels both elevated and effortless."
🔍 The Challenge
Existing coffee retail apps often suffer from inconsistent interfaces, cluttered navigation, and poor mobile accessibility—creating friction in what should be an enjoyable discovery experience.
Design Challenge:
How might we create a modern, accessible shopping experience that elevates coffee products while reducing cognitive load for mobile users?
✏️ Design Approach
💡 Ideation & Wireframes
- Implemented bottom navigation to optimize thumb-reach ergonomics on mobile devices
- Established clear product hierarchy through strategic card layouts and intentional spacing
- Developed low-fidelity wireframes, iterating based on layout performance and visual balance
🎨 Visual Language
- Typography: Elegant, readable typeface with good hierarchy
- Color Palette: Neutral tones + rich accents for premium feel
- Themes: Full Light and Dark mode support for accessibility and user preference
📱 Final Designs
- Dual Themes – toggle between light & dark modes
- Simplified UX – clean bottom tab navigation
- Consistent UI – reusable cards, spacing, and imagery
- Mobile First – responsive & touch-friendly
♿ Accessibility Considerations
- High contrast for both themes
- Touch target optimization
- Clear, scannable layout
- Icons with text labels
✨ Key Learnings
- Accessibility-first design demands early consideration of contrast ratios, spatial relationships, and navigation patterns.
- UI extends beyond aesthetics—every design decision directly impacts user experience and conversion.
- Dual-theme implementation challenges design consistency but significantly enhances user preference and accessibility.
🔮 Next Steps
- Expand flows to include checkout process and user profile management
- Conduct usability testing with target users to validate design decisions
- Implement product filtering and personalized recommendation features
📌 Summary
A focused e-commerce design sprint emphasizing clean visual hierarchy, mobile-first accessibility, and dual-theme support. This project strengthened my ability to balance brand identity with usability requirements, particularly within mobile constraints.